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“MyTree” is an urban green platform allowing people from all over the world to improve and maintain a clean, green and healthy environment through usage of modern technologies. It creates a virtual ecosystem, acts as a binding element between citizens and local authorities and serves as an educator on the environment. My tree helps create greener urban landscapes; enables an easy and smooth connection between the local authorities and their citizens on the matter of the urban greenery; empowers everyone to take action to improve the environment; and increases the level of knowledge about urban greenery.
“MyTree” was kicked off in Podgorica, the capital city of Montenegro. Amplitudo created the MyTree app as a CSR project and donated it to its home city. The app itself allows everyone to contribute to the city’s greenery - be it enterprises, or individuals. By choosing a location on a map, the app provides the user with exact possible locations for tree-planting, as well as the type and number of trees they can plant. After purchasing the tree through the app, it communicates the information to the City’s greenery maintenance. Later on, the app provides its users with all the information about their trees through app notifications, including the information on how much oxygen your tree(s) is producing, i.e. how much you contributed toward a greener environment.
“MyTree” also allows all green activists to post about their actions and invite all interested citizens, who cannot afford to purchase a tree, to join forces with them and contribute towards a greener city.
“MyTree” gives the citizens an opportunity to report issues with the city greenery, as well as suggest potential planting locations, while the local government can respond directly to its citizens concerns and suggestions.
The app provides for a green ranking list, where all users are ranked based on the number of trees they have planted, the amount of oxygen produced, or the number of volunteering hours.
With every volunteering action or tree purchase you are awarded with badges as proof of your love towards the city and its healthy environment.